Outshine

Outshine

Mr. and Ms. supranational UK is one of the most reputed beauty pageant worldwide. Our foremost challenge was to re-work on the misled perceptions around beauty pageants. We aimed at raising awareness about the voice that the platform offered and thereafter we zeroed-in on increasing their engagement and registrations.

Service and solution:

We coined a campaign named #outshine, an influencer led contest which voiced their personal stories. It was succeeded by online voting which led to a tremendous surge in their engagement and registrations.

  • The platform gained 1 million impressions
  • 1. 45 lakhs reach and an engagement rate of over 18,000% organically.
  • The campaign was a huge success which got them more than 30 applicants and 500 plus followers.
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