Mr. and Ms. supranational UK is one of the most reputed beauty pageant worldwide. Our foremost challenge was to re-work on the misled perceptions around beauty pageants. We aimed at raising awareness about the voice that the platform offered and thereafter we zeroed-in on increasing their engagement and registrations.
Service and solution:
We coined a campaign named #outshine, an influencer led contest which voiced their personal stories. It was succeeded by online voting which led to a tremendous surge in their engagement and registrations.
The platform gained 1 million impressions
1. 45 lakhs reach and
an engagement rate of over 18,000% organically.
The campaign was a huge success which got them more than 30 applicants and 500 plus followers.