Natcon 2018 at goa was the largest B to B event for architects and designers. Our mission was to build a community, create awareness and bring an engagement and membership growth.
Service and solution:
We planned on reaching out to the niche audience and establish leadership thought in architectural and designer space. We led a campaign called #Designers design. We ran Facebook interactive ads along with Instagram cross promotion. We fashioned twitter contests along with twitter influencers outreach programmes. The result?
The campaign was a huge hit, IIDNATCON 18 was trending all over twitter.
It received over 4.5 million impressions and
an engagement rate of over 18,000% organically.
The campaign helped them promote their key initiative and raise visibility through a wide variety of digital and traditional channels.
